Challenge

Customers receiving online orders complained of soggy bases and damaged cakes after transit; existing plastic liners trapped steam and increased waste.

Solution

GB Packaging introduced Bake‑In‑A‑Box oven-capable cartons with grease‑resistant kraft liners and custom venting, plus a fitted recyclable cakeboard. GB Packaging supplied low‑MOQ sample packs, tested oven-to-ship workflow, and implemented a branded print.

Results

0% soggy complaints within 8 weeks, packaging returns handling time reduced by 30%, and single‑use plastic liners eliminated (≈2,400 plastic liners avoided per month). Improved unboxing led to a 12% uplift in repeat orders.

“Swapping to GB’s bake-in cartons fixed our delivery issues and cut waste — our customers noticed the difference.”